August 08, 2005
BABY PHAT FALL 2005Kimora Lee Simmons is the designer for the brand. Her husband, Russell Simmons, started the brand accidentally, when he created baby tees emblazoned with the words “Baby Phat” to promote a fashion show for his men’s line, Phat Farm. Claudia Schiffer and Tyra Banks were seen wearing the shirts, and suddenly, there was demand. Who wears it you might ask? The young and the hip-hop—and a few others, among them Madonna, Alicia Keys, Britney Spears, Beyonce, Jennifer Lopez, Mary J. Blige, Eve and of course the ever trendy always gorgeous..me.
Baby Phat is high-style hip-hop wear with a healthy helping of bling and a pink quilted cell phone to match. Designer Kimora Lee Simmons is even working on a developing a fine jewelry brand, with her own diamond cut. There’s a marriage of high fashion and street style at the center of the Baby Phat story—literally. Kimora Lee Simmons, a Chanel model and muse of Karl Largerfeld from the time she was 13, is married to hip-hop impresario Russell Simmons, who also founded Baby Phat’s parent company, Phat Farm, in 1993. Both companies were sold last year to the Kellwood Group for $140 millon. The label’s signature look is sexy and urban, with some Moschino-like over-the-top send-ups of old guard brands like Chanel.